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Materials, printing methods, sustainability, size, and design are all factors that have cost/benefit trade-offs that must be considered. Your brand offers value, and wants to deliver a product that solves a problem for a customer - and wants that custom to become a brand advocate. Limited editions and products that tie into specific cultural holidays or celebrations take really well to packaging with similar themes. Vintage-style packaging is a cunning way of saying to your customer “We're the brand your grandparents loved”. Click here to see how Saucony used product packaging to engage artists within their fanbase. Polyethylene is a form of plastic used in poly mailers and other extremely light packaging solutions.
Mailer Box
If any changes need to be made, you can send a note directly to our Prepress team through the proof page and they'll be happy to help with finalizing your design for printing. Each best practice contributes to a comprehensive approach that goes beyond aesthetics, fostering a connection between your brand and target audience. As the packaging landscape evolves, adopting these strategies positions your products for success in a competitive marketplace. The text and visuals on your packaging can help educate customers about your product, so it should be as specific as possible.
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A brand may create a product in an existing category to increase brand identity or look to be the early adopter in a new emerging category. Other times, your branding is less about existing and more about creating. Your brand elements have little impact on purchase intent, but you hope that repeat purchases will increase future brand visibility. Tweak your digital design if you need to, and print out and assemble a final mockup. Once you’re happy with the result, you can take this along to the printers as a tool for explaining exactly how you would like the package to be assembled. You should choose a box format which suits both the product and the retail price point.
Key Considerations in Packaging Design
Depending on the product inside, a package generally should be durable enough to protect against drops, electrostatic charge, shock, temperature shifts, or impact. It should seal the product enough to keep away dust, moisture, and other contaminants that may potentially damage the contents inside. Be the first to hear about new updates, product news, and data insights. Use packaging tape to safely secure your box or even better - use a corrugated mailer box with a self-adhesive sealing strip. Using shapes, patterns and imagery that is tied to a regional culture or people group is a great way to appeal to that niche, while remaining culturally sensitive yet aware.
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In fact, try to get a friend or family member to simulate an unboxing video to see what parts of the packaging they like or have difficulty with. In fact, according to an Ipsos poll, 66% of respondents stated that materials used to package a product often influenced the decision to purchase the product itself. This means that your product packaging design can significantly affect your bottom line. Learn the key steps to product packaging design, with tips and examples to create the best product packaging for your brand.
And sometimes it is difficult to spot something until the product lands on the store shelf. There are a whole range of professional companies offering online printing services. Some of them may even send you samples of their products that you can touch or test. It’s a good idea to get in touch with the print designers directly to discuss the details and clear up any technical doubts.
Steps to Product Packaging Design for Retailers
If you do not have packaging artwork for your box yet, you can get a rough quote by applying a solid color on any panels of our 3D design tool where you will want your design printed. Select a packaging style, quantity, and choose from custom or stock sizes – then start designing your custom boxes. Add customization options like images, text, and any color your brand requires. As you design you'll see an instant quote so you know exactly what your final order will come to. For professional guidance tailored to your unique business needs, connect with Meyers experts.
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This article will take you through the six basic steps to designing product packaging and show you how to make your designs more successful. Will your packaging design work for both inner packaging and outer packaging? As your brand grows, additional product placement opportunities will present themselves. Even if secondary packaging isn’t a part of your initial design, consider the future growth of your product and whether the design is transferrable to other types of packaging. While familiar with market research, only some brands know the need to test packaging for shelf performance. Unfortunately, when competing at the highest level, the majority need more than market research to guarantee success.
Our goal to reduce plastic packaging - Unilever
Our goal to reduce plastic packaging.
Posted: Sat, 20 Apr 2024 01:30:29 GMT [source]
Leverage the psychology of color to evoke specific emotions and associations. The color palette should align with your brand identity and resonate with the intended audience. Good packaging design ensures that all necessary information, warnings, and legal requirements are prominently featured, indicating transparency and compliance.
Because it is made using a photolithography process, it is limited by the size of the reticle – the photomask template that is used to produce the patterns. Pack one of your products using your new package concept and materials and toss it around to simulate the delivery process. I got a proper designer who is still with the company today who’s amazing. I can’t express enough how important it is for packaging and for products how important good design is.
Product package testing, where you measure against a real-life competitive landscape, gives you a clear understanding of your design’s impact. When the printer has finished your packaging and the packages have been trimmed, folded and glued, you should be vigilant in checking the quality of all the packages in the batch that’s delivered. Sometimes, individual packages are misprinted or the colors look different—if this is the case, you should ask the printer to replace the faulty items. Packaging isn’t only restricted to boxes—there’s a huge range of types of package to suit different purposes. While a box shape might be relatively easy to design as a 2D template, designs for less angular items, like tubes, pouches, and wraparound bottles, might be a little trickier. This is where accurate measuring and 3D modelling come in handy, allowing you to judge exactly how the design will look, even on curved surfaces.
Benefit from expertly engineered solutions designed to save you as much time and money as possible. Let us handle every step of your shipping your packaging order to ensure safe and on-time deliveries. Work with a dedicated product specialist to ensure all componets of your packaging are ready for your launch date. Get your packaging strategically sourced to reduce your overall shipping costs and lower your carbon footprint. Tailor packaging structures and designs to your product needs and journey with the help of dedicated engineers. Package car accessories, tools, or parts in damage-resistant custom packaging.
This layer, be it a bottle, wrapper, or container, not only safeguards the product but also serves as a canvas for branding elements and essential information. In the digital age, packaging design benefits greatly from specialized software and tools that aid in creating stunning and functional designs. And once you're selling a product that solves that problem, the unboxing experience is the way to turn them into a loyal repeat customer. Wood wool or custom tissue paper is a great solution that adds a little class and branding consistency.
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